Singapore's most exciting retail destination

Suntec City

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Suntec City is Singapore’s biggest, brightest and best retail city destination. It’s retail zones and location offer you a variety of experiences which perpetually flow together in one ever-changing world; giving you everything you’ll ever need under one roof. The Objective of this Project is to Increase brand awareness, engage more with customers through the website as well as Enhancing the customer journey.


E-Commerce , Retail


Guerrilla Interview, User Interface Design

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Understanding the visitors

Guerilla Interview was carried out at Suntec City Mall. Interview was done with various Suntec City user groups such as Suntec Office tower workers, Shoppers as well as tourist. Local visitors do not have any problem locating as well as navigating the mall. The key user group that will benefit the most from the website redesign is the Tourists. A brand new tourist section is added to aid the tourists to feel more informed and at home